Creative Director
DO. SEA (South East Asia)
Current
Help won the TCP Pitch for Red Bull and is now in charge of creating the 2024 campaign.
Associate Creative Director
The Story lab APAC
2016 - 2018 • Ho Chi Minh City, Vietnam
Developed creative branded content ideas for
Dentsu-owned IP:
Ninja Warrior that help the expansion of business across 14 European countries
Art Director
ACE Saatchi & Saatchi
2009 - 2013 • Manila, Philippines
Created effective and insightful campaigns for international and local brands like: P&G, Kraft, Mead Johnson, PLDT, and Cebuana Lhuillier.
Recognized and won numerous awards from the top international awards shows including Cannes Lions, Clio, Spikes, and Adfest.
16 total years
in Advertising
7 Years CD experience
10 years in Vietnam / regional
6 years in Philippines
Creative Director
We Are Social Vietnam
July - October 2023
Assist in business development and creative output for brands such as Aldo, Aristino, VNG, and Sunday Naturals
Digital Associate Creative Director
Leo Burnett Vietnam,
2015 - 2016 • Ho Chi Minh City, Vietnam
Launched effective and innovative digital solutions for Samsung and Friesland Campina, among others.Managed social content development for these major brands. Formulated a system for my Creative team to manage the demanding turnover of social content.
Junior Art Director
DentsuINDIO
2007 - 2009 • Manila, Philippines
Was part of a small yet resilient team and was trained to think integrated. In just 2 years managed to grow the agency by winning big brands like Johnson and Johnson, HSBC, and the Canon’s regional account.
Creative Director
Dentsu CBDC (Content Business Design Center)
2018 - 2023 • Ho Chi Minh City, Vietnam
Works directly with Dentsu HQ in Tokyo in creating and pitching for new business ventures for global brands, while integrating Dentsu’s original IPs and innovative platforms.
Associate Creative Director
DDB Vietnam
2013 - 2015 • Ho Chi Minh City, Vietnam
Helped revitalize iconic Vietnamese brands like Vinamilk and Wonderfarm. Developed integrated campaigns for Abbott, Lipton, Heineken, and more.
Successfully executed two innovative projects, namely “Agent Orange Land Project” and “The Kinetic Energy Shoes». Both of which were recognized at Cannes and Adfest.
Advertising Professor
Bulacan State University, Philippines
2007-2009 • Malolos, Bulacan, Philippines
Taught advertising conceptualization and production at my alma mater. I made it my mission to inspire my students to pursue the profession, giving them real-world agency tasks and rewarding top performers with the chance to experience actual creative development and production processes first hand.