in 2017, during the global Pokemon Go craze, we seized the opportunity by partnering with Dentsu Singapore to create a lively campaign for Canon EOS M10. Recognizing the rising popularity of toy photography alongside the Pokemon trend, we crafted a gamified photography challenge. Participants were encouraged to capture their Pokemon toys using our Canon EOS M10.

To add excitement, we introduced special Pokemon plushies and an exclusive Pikachu camera strap, catering to both photography enthusiasts and Pokemon fans, enhancing their photo experiences.

The campaign spanned across the region, marking our brand as the first to embrace the Pokemon trend. Leveraging our connection with this iconic IP, we made a significant impact and generated immense interest.