FAMILY
RE-MEET.
INSIGHTFULAND IMPACTFUL

In the Philippines, many work abroad due to low local salaries,
leaving families separated for years.

Sending money home is their way of supporting loved ones, often done through remittance shops due to lack of bank accounts.

Cebuana Lhuillier aimed to be the top remittance choice for these workers.
Using its wide network, it's among the most reliable services in the country.

To emotionally engage, we created "Family Re-meet: Money transfers as reliable as delivering it yourself."

We surprised loyal customers by flying them home to hand-deliver money to their families.

These long-awaited reunions were deeply emotional.
We showcased them in TV commercials and YouTube shorts,
sharing heartfelt interviews revealing the stories behind each
"hand-delivered" transfer.