The first voice-activated digital engagement campaign IN Vietnam: say “A”!
To Vietnamese people, “A”, pronounced “Ah”, is a natural reaction to express “eureka” moments: surprise, excitement and amazement.
Introducing: SAMSUNG: SAY A!
The voice-activating platform that can create the talk of the town among millennials right when it hits them. Using the sound of “A” and Samsung Galaxy A as the catalysts of fun and exciting moments, the platform enables users to experience and be a part of an exciting movement as long as they can say it out loud: “A”!
The engagement is built in a microsite that can change content every time users say “A” to their computer speaker. This works in both desktop and mobile version of the platform.
Putting in the center of the platform the most adored Vietnamese young star couple, Dong Nhi and Ong Cao Thang, we create 4 challenges that users need to conquer in order to unlock the hidden parts of the couple’s interesting stories.
All they need to do is to say “A” per request: say “A” as long as possible or say “A” as loud as possible to overcome the challenges. Along the journey, Samsung Galaxy A’s most prominent features are cleverly injected. Through the platform we get users to experience all the most exciting phone features, including Palm Selfie, Wide Angle Selfie, Camera with F1.9 and OIS blur control.
Awards & Recognitions:
MMA SMARTIES
• Best Of Show
• Gold- Brand Awareness
• Gold- Product Service Launch