Today brand collaboration is evolving, we need to come up with exciting partnerships to draw more attention from people. So when we're tasked to promote Burberry, we decided to be more daring and integrate it with our IP partner Kodanshan ( a major manga and anime company in Japan) to collaborate with their award winning manga, Blue Period. Together,
we created Lola, a character inspired by Burberry's iconic bag, seamlessly fitting into the Blue Period story.